Grow revenue with our trade promotion management software
Leverage lightning-fast pricing, trade investment, and sales planning – all in one place – with trade promotion management software designed for manufacturers of consumer packaged goods (CPG) and brands.
Overview
The key to successful trade promotion optimisation
Infor Trade Promotion Management is a powerful system that helps companies in the consumer goods industry plan, execute, and analyse trade promotions based on fast insights. It provides real-time visibility into customer plans, forecasts, and budgets while ensuring complete accuracy.
- End-to-end promotion management: Streamline the full lifecycle of trade promotions, from initial strategy to execution
- Data-driven insights: Leverage powerful analytics for optimising promotion effectiveness and ROI
- Real-time monitoring: Get the visibility you need to adjust promotions on the fly
- Sales budget control: Optimise the process of allocating funds and avoid overspending
- Channel-specific visibility: View promotions for individual retailers and channels
- Revenue growth: Improve returns and reduce revenue leakage through smarter promotions
Key Stats
Why FMCG leaders choose our trade promotion management software
See some of the results our customers in the fast-moving consumer goods (FMCG) industry are achieving with trade promotion management software from Acumen (an Infor company).
2-5%
Revenue growth via optimised promotions
50-70%
Reduction in manual tasks
20%
Increase in forecast accuracy
Benefits
Key benefits of our trade promotion management software
Discover the top advantages of using our system and tools to carry out and optimize trade promotions.
Absolute clarity
Gain total visibility into promotional plans across sales channels, categories, products, functions, and competitors.
Profitable promotions
Understand what's working and what's not with pre-, in-flight, and post-promotion analysis across profit and loss (P&L) statements for both manufacturers and retailers.
Persistent efficiency
Drive consistency and control with an integrated platform for harmonising pricing, terms, approvals, governance, and more.
Complete forecasts
View and monitor sales lift volumes, product line profits, promotion ROI, and customer margin performance in real time.
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In the end, it’s really the point that the key account manager can dedicate more time for driving the business. This is the main goal. It’s not about me or someone else controlling. It’s about how we can invest the time we have best.
VP Sales
Platform
Innovate faster with our built-in platform technology
Our trade promotion management software runs on our cloud platform, powered by Infor OS. It helps integrate your systems – providing leading-edge technologies to help you become more data-driven, automate processes and workflows, and harness AI-powered analytics.