Infor Omni-Channel Campaign Management
Create customer journeys that deliver measurable marketing uplift
Building a unified campaign strategy for all your customers
Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permission-based multi-channel marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive, and scalable solution that allows you to connect with your customers - with real-time results.
Build long-term, profitable relationships with your customers
The Infor campaign management solution delivers enterprise-wide marketing capability in a way that meets your companies’ requirements be it SaaS, on premises or as a hybrid. Whichever option you chose the solution offers the same functionality: visual customer journey builder, graphical advanced segmentation, email creation and scalable execution, real time campaign optimization and reporting with built in analytics.
- Predictive Analytics
- Marketing Automation
- Intelligent Segmentation
- Multi-Channel Campaign Execution
- Dynamic Content Creation
- Closed Loop Reporting and Insight
Use intelligent segmentation and profiling to create engaging marketing programs that connect with your customers across all channels
Engage Your Customers
With a simple to use, drag and drop, journey builder, create customer experiences that are relevant and engage each customer as they interact with your company
Relevant Marketing Offers
The intelligent segmentation provides in-depth insight to identify consumer needs so you can present the right offer and optimize content through advanced techniques
Build Brand Trust
Create a consistent rule management across all channels to honor real time permission-based marketing and reduce marketing fatigue
Single Customer View
Customer information from internal and external sources are all consolidated in a single data platform for a global view to facilitate better decisions
Optimized User Experience
Modern UI facilitating coordination across channels and teams within one screen workflow
Deep Insight
Monitor and track your marketing campaigns in real-time to adjust and create better campaign based on performance data
Visual Customer Journey Management
Map your customer journey with the right marketing content delivered at the right time. Automate your marketing process with scheduled campaigns as well as campaigns triggered by events from any touchpoint.
- Improve your overall Marketing strategy and track marketing generated revenue
- Easy to use, drag & drop workflow management tool enabling marketers to visually create personalized, multi-wave, and multi-channel journeys
- Boost your marketing team’s productivity with automated workflows that track customers’ behavior, determine the best next communication, and send it automatically
- Optimize marketing opportunities by prioritizing target audiences based on the interactions and their engagement with the previous campaigns
- Scale and maintain more relevant interactions with messages adapted to customer behavior and needs