Marketing Resource Management
Plan, execute, and easily monitor your marketing budgets and campaigns
Manage your marketing programs from one solution
Infor Marketing Resource Management (MRM) is a scalable, easy-to-use solution used by marketing departments worldwide. Coordinate all your marketing activities—including omni-channel and direct campaigns—with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.
A marketing solution that evolves with the market
Marketing strategies are continuously evolving. Budgets are constantly in flux. New channels are springing up and older ones are being repurposed. Infor MRM is a solution designed to provide an oasis of stability amid marketplace chaos and is continuously adapting to meet the current and future needs of our customers.
Highly sophisticated marketing operation management software
Easy to deploy and use, designed to help complex marketing organisations automate, track, and analyse processes
Everything in One Place
When marketing seems complex, MRM makes it easy by keeping marketing financials, campaign planning, reviews, and your digital assets together in one place
Get to Market Quicker
MRM's Digital Approvals and Activity workflows help keep everyone on task to meet your campaign dates. Notifications, reminders, and tools for marketing managers to identify trouble spots so launch dates won't slip
Work Smarter, Your Way
Your own campaign and activity templates, forms, workflows, and processes ensure standards and preferred processes are kept—but you can still be flexible and creative when needed
Keep on Top of Your Money
MRM financial is made for marketing teams. Create and manage budgets, allocate funds and track spend to campaign or activity level in different currencies
Get Real Visibility
Get a 360⁰ view, whether via our marketing calendars to see what's in development and in market, or our powerful reporting tools
Stay Compliant
Tracking and versioning help ensure your workflows, approvals, digital content, and financials can satisfy your organisation's compliance requirements, and be ready for audit time
The Revolution of the Marketing Calendar
Providing one of the most advanced automated marketing calendars, MRM enables marketers to create any number of their own views and to gain deep insights into planned activity.
• Real-time view of your complete marketing plan
• Users Configure Gantt Chart or Detailed budget views over weeks, months, quarters, or years
• Group Calendars by any relevant data – such as Country, Communication, Type, Product